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Steve Jobs the Consummate Businessman Not Innovation

Author: Mark Page Posted: 2012-07-16

Apple and Steve Jobs are often credited with inventing and being the first to market for just about everything under the sun. Most people don’t really understand that essentially nothing is invented but rather built upon by previous ideas. Jobs is obviously a very successful businessman and has the wherewithal to get things done in a highly competitive market, but to deem him a genius is a stretch by anyone playbook. With that said, his relentless effort to streamline products into simple intuitive devices is no small feat and deserves a great deal of credit and is the reason for Apple’s success.

Working with all types of devices from every manufacturer I can say that Apple products are no better in any regard to any other. They break just as often and take just as much training to bring people up to speed. If you don’t believe me, just look at any Apple store and notice how many “genius” it takes to help people with their products, the plethora of ADE’s it takes to train teachers to use them, or the amount of Apple Repair centers there are. Working in an Apple or Windows school makes no difference, I’m always called upon to help both teachers and students.

Below is a list of firsts often accredited to Apple, but have their roots elsewhere.

First computer mouse Xerox Star
First Graphical User Interface Xerox Star
OS X is derived from NEXTSTEP / OPENSTEP
First dock was created by Acorn
First App Store Ubuntu’s software centre
First multi touch device Fingerworks
Thinnest Laptop in the world Mitsubishi Pedion
First Tablet GRiD Pad
First Smartphone Simon
Video calling NEC and Motorola
First mp3 player Audio Highway Listen Up

Apple is a solid company with a long list of products that span many segments. There ecosystem is well rounded making it an easy choice for those looking for a company that can fill a persons every tech need. To call them innovative however is not justified.





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